AB InBev – Food Lion – Case study

Change graphics on the fly for a fraction of the cost

Over a 9-month period, the AB InBev firm used the same Ecopost displays for 2 distinct brands and 4 specific programs at Food Lion retailers across the United States. When the time came to transform the displays to accommodate a new product, graphics kits were sent to the sales taskforce. For a fraction of the cost, it was possible to swap the images thanks to the Ecopost display’s ability to survive the retail environment for so long.